In today's digital ecosystem, a small group of large technology companies, known as 'Gatekeepers,' act as the main gateway between businesses and consumers. To ensure a fairer and more competitive market environment, the European Union has introduced the Digital Markets Act (DMA), a piece of legislation designed to level the playing field.
This law establishes new rules and prohibitions for these dominant platforms, seeking to foster innovation, increase consumer choice, and ensure that smaller companies have a fair chance to compete.
The following video explains the essential points of this regulation in a visual and straightforward way.
Credits
Client: Financial Times
Motion Graphics: Barbara Souza | Gabriel Gemenez | Gabriel Larangeira
Direction: Gabriel Gemenez